Episode 19: How Margera helps companies around the world, make the most of their analytics and data

Companies often try to run before they learn how to walk, when it comes to their digital transformation. They go after popular trends such as AI, without having the right data structures or BI in place. In episode 19 Gerasimos Nikolopoulos, ex-Google and Founder/CEO of Margera, helps us understand the role of big data and analytics in this process, and what is needed to make all the right steps. Margera is based in Larnaca, Cyprus and works with international brands such as Philip Morris (in 6 countries), Aegean Airlines, Eurobank, Publicis, and more.